Jamie Saine

Ex-journalist, current content and product marketer. For more than a decade I’ve crafted captivating, compelling content from landing pages and blog posts to whitepapers, ebooks, and guides. I specialize in B2B tech marketing and know how to appeal to both the IT nerd and the bottomline-focused board member.

Skald Marketing Client •

Data Center Infrastructure Strategy: CapEx vs. OpEx

There are several approaches to data management and data center infrastructure, such as owning and operating the data center, colocation, public and private cloud solutions, and a hybrid version of these approaches.

As organizations evaluate which strategy best suits their needs, the deciding factor often comes down to business impact and capital expense (CapEx) versus operational expense (OpEx). Building a data center can cost upwards of $1,000 per square foot, depending on the exact specifications and capabilities of the center. Colocation centers can be more cost-effective.
Pathify •

Pathify Magazine - Spring 2022

If this issue had a theme, it’d be transformation. A fitting theme for spring in general and as the country begins emerging from a grueling and heartbreaking two years. The past two years left undeniable and unshakable marks
on everything from our mental health to our relationships to the way we engage with and rely on technology. Those life impacts inevitably bleed over into the higher ed ecosystem, leaving institutions grappling with their own changes and demands made on them from students, faculty, staff and everyone they support. The only way to address these demands is transformation to one degree or another.
AirDNA •

Airbnb 101: A Beginner’s Guide to Airbnb Hosting

Every aspiring vacation rental host starts with a dream: to achieve financial freedom by creating unforgettable guest experiences.

If it was easy, everyone would do it. But truth be told, success is far more attainable than you might think. Assuming you have the right tools (aka, data) for the job.

AirDNA’s mission is to guide you along every step of your rentalpreneur journey (including your very first step!). That’s why we’ve gathered many of our most helpful blogs, guides, and need-to-know tips onto one page.
Skald Marketing Client •

Secure Access Service Edge (SASE) Decision Matrix

Secure Access Service Edge (SASE) is the next evolution of network accessibility, optimization and security. Following close on the heels of SD-WAN, SASE enhances an organization’s security posture, especially in a world of remote working, third party contractors and global offices. Choosing the right SASE provider ensures your specific needs and concerns are met. Here are several common considerations and capabilities to look for when evaluating and selecting a SASE solution.
Pathify •

Utah State University

Like many other institutions, USU reevaluated its needs during 2020. The previous student portal was disorganized, cluttered and felt generic from a communications standpoint. Especially given the shift from in-person learning to online, Eborn believed it was time for a change.

“The legacy portal needed modernization, and there was a need for a collaboration platform to encourage engagement,” Eborn said. “This was especially important during the pandemic because we had to rapidly migrate face...
Carrot •

Videos Increase Website Conversion Rates Up to 56%

Want more motivated leads without any extra website traffic? Low-effort video content is the best way. Read on to hear why video is a game-changer for website conversion, plus practical tips to get the right video content on your website!

Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your w...